FROM MONEY PIT TO PROFIT POOL
Mon 07 Jul 2025
From Money Pit to Profit Pool: How Surrey & Hampshire Homeowners Are Earning Big With Backyard Swims
By Martin Flashman & Co. The Trusted Estate Agents in Weybridge & Walton-on-Thames
Monetise Your Pool: A New Trend in Surrey and Hampshire Property
In sought after areas like Weybridge, Walton-on-Thames, Farnham, and Guildford, private swimming pools are no longer just a luxury feature, they’re becoming an increasingly popular source of passive income for homeowners.
With rising household costs, savvy residents across Surrey and Hampshire are renting out their pools through platforms like Swimple, transforming seasonal expenses into year-round revenue.
How Much Can You Earn?
Running a private pool in the South East typically costs £4,000–£5,000 a year in heating, chemicals, and upkeep. But thanks to rising demand for private swim experiences, some owners are now earning:
- £25–£50 per hour renting to families, instructors, and small groups
- £1,000–£2,500 per month during the warmer months
- Up to £80,000 annually with consistent use and value added services
Local Success Stories
Brook White – Hampshire
Brook has been running a private swim business from his Hampshire home for nearly 30 years. His pool is now a local wellness hub, used for hydrotherapy sessions, children’s lessons, and quiet swims for neurodiverse users charging between £26 and £40 per hour.
“It covers all my pool costs and gives me extra retirement income,” he says.
Amrita – Guildford, Surrey
In Guildford, yoga instructor Amrita uses her family’s pool to host aqua-yoga classes. She welcomes groups of up to 8 and earns £160 per morning session, turning a static feature into a flexible part of her wellness brand.
Tom & Sarah – Farnham
This couple listed their pool on Swimple in 2024 and were fully booked within weeks.
“We had families looking for a safer, quieter swim option than the local leisure centre,” says Sarah.
“It’s helped us reinvest in the garden and cover energy bills.”
How to Start Renting Your Pool
If you own a pool in Weybridge, Cobham, Esher, Walton On Thames, Hersham or surrounding areas, here’s how to get started:
Step 1: Register on a Platform
Use UK based platforms like Swimple to manage bookings, payments, and insurance.
Step 2: Set Your Rate
Most Surrey pool owners charge £25–£50 per hour, depending on features (e.g., heated pool, changing area, privacy).
Step 3: Highlight Your Location
Pools near Weybridge High Street, Surrey Hills, or River Thames walks attract premium bookings from families and professionals seeking exclusivity.
Step 4: Cover Safety and Insurance
Ensure proper fencing, safety signage, and public liability insurance are in place.
Why This Trend Matters for Property Owners
As local estate agents in Weybridge, Walton-on-Thames and Hersham, we’ve seen a shift in how buyers view outdoor amenities. A well maintained pool especially one with rental income potential, can now:
- Increase buyer interest and perceived value
- Support lifestyle focused marketing
- Appeal to remote workers and wellness driven families
- Offer additional ROI in premium property brackets
Final Word from Martin Flashman & Co.
Whether you’re a homeowner in Weybridge, a pool owner in Walton-on-Thames, or a seller in Surrey’s commuter belt, now is the time to think differently about your home’s assets.
The rise of private pool rentals in Surrey and Hampshire is more than a trend it's a smart, sustainable lifestyle shift that brings together wellness, community, and innovation.
Thinking of selling a home with a pool?
We can help highlight features that appeal to today’s buyers and advise on how to maximise lifestyle value and rental potential before listing.
�� Contact Martin Flashman & Co.
Weybridge Office | Walton-on-Thames Office
01932 857700/227788 | [email protected]